Ethic Rules Public Radio Apply. Public radios have the responsibility to interact with their listeners and readers. It is because public radios provide public service. Interacting with them is inevitable. Receiving criticism, feedback, or even simple comments is unavoidable. Not to mention that feedback, both positive and negative are important to help them understand what the audience demand. Their role is to fulfill the obligation to serve the public. Feedback from listeners can be encouraging or disheartening. However, it is the key for better journalism. Criticism is a learning source public radio can take advantage of.
Good Public Radio Apply Their Ethic Rules In Every Sense Both In Their Work To Interacting With Public
It is necessary to apply the rules to ensure the transparency even under professional circumstances. Today, public radio also uses modern technology to engage more with public such as using social media platforms. What they broadcast on the radio and what they put online should follow the ethic rules. Only then they can be considered accountable. Social media is public outlets so everything public radio put there will be consumed by public. Separating professional and personal lives is still necessary to maintain credibility and professionalism.
Another Ethic Rule That Public Radios Apply Is Honesty Especially In Presenting Information Or News
The principle of this rule is that audience should be allowed to know the source of the information gathered. Stating or referencing the source used to present the information is a must to ensure that the audience can also see well where it comes from. Then, honesty in presenting news and information also means avoid any attempt of fabrication in news reports. Manufacturing scene for news programs are not allowed for public radio producers and reporters.
Fairness Is Also Included Into The Ethic Rules Of Journalism In Public Broadcasting By Public Radio
Unfairness will make public radio lose trust from their audience. Not to mention that unfair reporting is too risky to take. Seeking information should be done in a fair way. Every reporting and interviewing is based on fairness. It means that every individuals involved in the reporting that public radio radio covers are allowed to respond to critical allegations found int he report. It is also a must for public radio reporters to give the sources reasonable amount of time to respond while providing various accesses for them to get back to them.
Next Ethic Rule Is Presenting Complete And Comprehensive Stories
It is impossible to quote everyone. However, partial truths or errors by omission will only damage the credibility of public radio. Thus, completeness is the basic guideline when it comes to presenting story. Even if the story is delivered, it will still incomplete if the context to make full understanding is not there. Good journalism should apply completeness in reporting by including diverse voices that represent the society. It is possible for a story that cannot provide all the answers. The best public radio can do in this situation is to be honest and work harder to fill the gaps in the reporting.